Goals & objectives

List all the goals and objectives. (these can also be tied to the company goals DB through linking)

• Example objectives

Target audience(s)

Provide a summary of your target audience(s) in as much detail as possible. The more defined your audience is, the more targeted your campaign will be. The toggle below includes a few additional questions to ask when narrowing in on your target audience.

• Help questions to narrow the audience

Communication framework

Define your key messages, including proof points and other considerations.

<aside> 1️⃣ Get

The target audience

• Students who are Notion users </aside>

<aside> 2️⃣ To

Take a certain action

• Create their yearly planning boards </aside>

<aside> 3️⃣ By

Key messages and channels

• Sharing templates via email and on social media </aside>

Messaging

The one key message you want your audience to take away from this campaign.

Fit2Flaunt membership is best for new moms to get back in shape..